50 pages 1 hour read

W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Nonfiction | Book | Adult | Published in 2005

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Before You Read

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Super Short Summary

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne presents a new marketing strategy encouraging businesses to create "blue oceans" or uncontested market spaces through value innovation. It explains the theoretical framework and practical steps to escape traditional competitive markets, focusing on customer value, new demand generation, and strategic execution to ensure sustainable growth and market differentiation.

Reviews & Readership

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Review Roundup

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is praised for its innovative approach to creating uncontested market space, making it a popular read among business strategists. However, some critics find its concepts too abstract and lacking in actionable steps. Its blend of theoretical and practical insights has sparked a significant interest in strategic planning.

Who should read this

Who Should Read Blue Ocean Strategy?

Readers who would enjoy Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne are typically business professionals, entrepreneurs, and strategic planners who seek innovative approaches to market creation and competition. Comparable to readers of The Innovator's Dilemma by Clayton Christensen and Good to Great by Jim Collins.

Recommended

Reading Age

18+years

Book Details

Topics

Leadership/Organization/Management

Business / Economics

Themes

Relationships: Teams

Society: Economics

Society: Globalization

Genre

Self Help