Hooked: How to Build Habit-Forming Products

Nir Eyal is an Israeli-American web designer, consultant, professor, and author. According to his author profile on the Penguin Random House website, Eyal has years of experience working in the advertising and gaming industries and has taught consumer psychology courses at the Hasso Plattner Institute of Design and the Stanford Graduate School of Business, where he is also an alumnus. He has also worked as a consultant for numerous companies and lectured at conferences. (“Nir Eyal.” Penguin Random House). On his blog, NirandFar.com, Eyal shares that he invests financially in companies which he believes have a positive impact on people’s lives and encourage healthy habits. Eyal also authored the book Indistractible (2019), which coaches readers on how to resist distraction and improve focus and productivity.

In Hooked, Eyal reveals that he developed his “Hook Model” based on observations he has made over the course of his career. Hooked has been lauded by numerous professionals in the tech industry, who praise its concise and actionable approach to a complicated topic.

BJ Fogg is an American professor and director of Stanford University’s Behavior Design Lab, previously referred to as the Persuasive Technology Lab, which investigates different models of human behavior.