58 pages 1 hour read

Paco Underhill

Why We Buy: The Science of Shopping

Nonfiction | Book | Adult | Published in 1999

A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.

Essay Topics

1.

Describe briefly the “Big Three” attributes of retailing, and for each give an example of how it can go awry in a store. 

2.

Historically, men haven’t been much involved in shopping, but in recent decades they have begun to participate more. Explain two reasons for this trend. 

3.

Retailers often save money by reducing staffing at their stores, but doing so this can lead to reduced store revenues. Why is this so? Explain using two examples. 

blurred text
blurred text
blurred text
blurred text
blurred text
blurred text
blurred text
blurred text
Unlock IconUnlock all 58 pages of this Study Guide
Plus, gain access to 8,650+ more expert-written Study Guides.
Including features:
+ Mobile App
+ Printable PDF
+ Literary AI Tools